I am really looking forward to learning more about communicating science in the press release and journalist workshop in the second week lecture. I have always wondered why a company or an organisation needs a press officer to represent them, however, I have not researched this topic before. I also want to learn more about journalism and the media. Therefore, I am expecting that by the end of this workshop I will learn the following:
1) How the press officer deals with journalists
2) How the press officer proof-reads and writes the press release
3) How the press officer reflects and responds to the media on behalf of the company or organisation
4) How the journalist deals and engages with the media
5) How journalists manage to interview different people in different contexts
6) How journalists engage with the public and target different audiences
